Getir ceases instant delivery service in Europe and the US

Instant grocery delivery company Getir has become the latest of its kind to pull out of the European market. The company is also ending operations in the United States. Getir will only remain active in its home country, Turkey.

The instant delivery of groceries boomed during the pandemic. However, Getir’s current sales in Europe and the US account for only 7% of the company’s revenue: reason to pull the plug. In the Netherlands alone, 20 locations will close.

Incidentally, Getir had been under pressure for some time. In August last year, the company laid off about 10% of its total workforce, totalling some 2,500 jobs. The company also pulled out of Spain, Portugal and Italy. The Netherlands, Germany, the UK and the United States are now joining this list.

The end of Gorillas in Europe

Getir’s departure also signals the European exit for Gorillas, the former competitor acquired by the Turkish instant delivery company just last year. That acquisition did not result in sufficient growth. Another rapid delivery business – Zapp – pulled out back in 2022. At that point, Gorillas took over Zapp’s three remaining branches and part of its workforce.

To support Getir’s withdrawal from Europe and the US and also to safeguard its own future, the company recently completed a new round of investment. The capital raised with this will also be used to strengthen the company’s Turkish arm. Germany’s Flink is now one of the largest rapid delivery companies operating in Europe.