Heineken’s Magne Setnes ranks No. 1 in the Top 28 Supply Chain Executives Europe

Magne Setnes, Chief Supply Chain Officer at Heineken in the Netherlands, has taken the number 1 spot in the 2024 edition of the Top 28 Supply Chain Executives Europe ranking, climbing from 8^th place in the 2023 list. Setnes secured the premier position in this year’s European Top 28 for his company’s resounding financial scores, his broad personal responsibility and, above all, his high visibility in the market and excellent communication internally and externally. In an extensive interview with Supply Chain Media, he clearly showed himself to be an empathic leader who takes an interest in the operational challenges, works hard for an adapted supply chain strategy and is consciously engaged in the practical application of innovations.

Supply Chain Media launched the ranking of the Top 28 Supply Chain Executives Europe in 2015 to provide an overview of which European supply chain leaders are most successful in their journey and as a source of inspiration. For this 10^th edition of the Top 28, Supply Chain Media, IG&H Consulting and executive recruitment agency Inspired-Search shortlisted 60 individuals from a longlist of more than 100 supply chain executives in Europe. The Top 28 is based on realized financial performance with an emphasis on Return On Capital Employed (30%), personal functional responsibility in the supply chain and span of control (30%), personal visibility (20%) and peer votes (20%).

To qualify for this ranking, the executives must be based in Europe and responsible for global supply chains at European companies, or for Europe at non-European companies, with an annual turnover of at least €5 billion. The executives must also have held their current position since at least January 2023.

Due to the highly variable financial performance of the 60 shortlisted companies and numerous job changes in the past year, the 2024 ranking has 15 newcomers. A few notable departures from this year’s Top 28 are Harald Emberger (who left Beiersdorf for Reckitt), Thomas Panzer (now retired) and Martin Shankland (who has left Adidas). No supply chain executives from the German automotive industry made this Top 28 because of the dramatic situation there caused by severely disappointing sales results in and increasing competition from China.

Magne Setnes leading Heineken’s global supply chain

Magne Setnes, Chief Supply Chain Officer (CSCO) at Heineken since 2020, has been with the company for nearly 25 years, having started after earning a PhD in Artificial Intelligence. Now leading Heineken’s global supply chain, he has overseen the development of a collaborative supply network across nearly 200 production sites. Setnes champions digitalization, using IoT and real-time data to drive agility and optimize operations: ‘Our dream is to create a truly collaborative supply chain… where we all win together.’ Committed to sustainability, he is steering Heineken towards net-zero by 2040, emphasizing shared accountability with partners.

Top 28 of Supply Chain Executives in Europe 2024 (2023)

1 (8) Magne Setnes, Chief Supply Chain Officer, Heineken
2 (6) David Boulanger, EVP & CSCO, Arla Foods
3 (7) Sven Markert, Head of Supply Chain & Logistics, Siemens
4 (14) Karen Marie Katholm, Chief Integrated Supply Chain Officer, AkzoNobel
5 (2) Paul Campbell, SVP Supply Chain Europe, PepsiCo
6 (5) Antoine Vanlaeys, COO, L’Oréal
7 (25) José Antonio Echeverria Villar, SVP, Chief Customer Service & SCO, CCEP
8 (-) Maria Pia de Caro, CSCO, Pernod-Ricard
9 (-) Andrew Finnegan, CVP Supply Chain, Novo Nordisk
10 (22) Thorsten Domke, VP SCM, Infineon Technologies
11 (-) Victor Shevtsov, EVP Supply Chain, Carlsberg
12 (-) Robert van der Waal, VP Supply Chain, Sandvik
13 (-) Stéphanie Rott, Chief Operations Officer, Guerlain (LVMH)
14 (-) Graeme Carter, Chief Global Supply Chain Officer, Coty
15 (16) Liesbeth Geels, VP EMEA Supply Chain, Starbucks
16 (12) Arne Flemming, SVP Corporate Supply Chain & Global Logistics Services, Bosch
17 (3) Frederic Brut, Head of International Supply Chain Operations, MSD
18 (-) Abdelaziz Salah, Chief Supply Chain Officer, Ecotone
19 (-) David Cutter, Chief Supply Chain Officer, FrieslandCampina
20 (17) Stephane Poittevin, SVP Global Supply Chain, Schneider Electric
21 (-) Katia Núñez, Head of Swatch Group Logistics, Swatch
22 (9) Jamal Chamariq, SVP Global Supply Chain, Estée Lauder
23 (-) André Kaiser, Global Head of Logistics & SCM, Thyssenkrupp
24 (-) Gregor Dudek, SVP Group SCM, Electrolux
25 (-) Alan Dy, Global Head SCM, Novartis
26 (-) Roeland Baaijens, EVP Global Logistics, Hilti
27 (-) Stephan Gotthardt, SVP Supply Chain Europe, Teva Pharmaceuticals
28 (-) Hanno Brümmer, EVP, Head of Supply Chain & Logistics, Covestro

Hall of Fame

One year after being No. 1 in the Top 28, the winner enters the Supply Chain Movement Hall of Fame. This now contains the following supply chain executives:

• Marc Engel, Chief Supply Chain Officer at Unilever until 2022 (No. 1 in 2017 and 2018)
• Carsten Rasmussen, Chief Operations Officer at Lego Group (2019)
• Dirk Holbach, Corporate SVP and Chief Supply Chain Officer at Henkel (2020)
• Tariq Farooq, SVP Global Supply Chain at Sanofi until 2022 (2021)
• Sami Naffakh, Chief Supply Officer at Reckitt until 2024 (2022)
• Ewan Andrew, Chief Supply Chain Officer at Diageo (2023)